During the Middle Ages in Europe and the Middle East there was much armed conflict between Christians and Muslims. Christians called these conflicts the Crusades because they were fighting under the sign of the cross to save the holy lands of the Bible from being desecrated by non-Christians. However, the true reason for fighting for these lands was less than holy. It was mainly a desire for economic gain that prompted the Christian leaders to send soldiers to fight in the Holy Land.
The boxes move like there’s a tornado when in reality, the temperature’s really hot today. I get close to them and lean down, they move far away from me. This could only mean one thing, Jack’s playing a prank on me. But like the big lovely brother I am, I follow it. I follow the boxes until they make a stop and I look up to see my mischievous little brother laughing, victoriously at me. Ugh, brothers rivalry. I grabb him and start tickling his armpitts and stomach. He’s laugh and protests feels the empty silence that was in the room a minute ago. “Ahg, Alex stop!” My smile widened as I look up to see mom leaning on the white hall wall, smiling gracefully at me. She loves when I bring a smile to Jordan and make him forget his cancer thing for a moment. “Mom!” He yells. “You’ve should of seen Alex’s expression when he thought the boxes were actually moving.” How does he manages to talk so good when he’s been tickled?
Doing the same thing in the same way creates a pattern that helps a reader follow along.
On this page I've used a parallel structure for the tips. Each one is written as a command. I used the imperative mood (the command) because these tips are vital parts of writing. I used it in each case because that creates a pattern your brain picked up by the time you reached Writing Tip #3.
If I had changed Writing Tip #8 to "Details are important," your brain would have registered the shift in structure and for a moment would have flickered away from what I want you to do:
accept these tips,
become a stronger writer,
sell lots of books,
advance the general quality of written English in the world.
Human brains love pattern. Give your reader's brain a pattern and your ideas will come through like sunshine through a window. Your reader will
take you seriously,
recommend your book,
change the world...