Integrated marketing communications thesis topics

IMC Graduate Degree Benefits in a Digital Age The importance of an IMC graduate degree has become increasingly relevant in today’s corporate world. As employers look for individuals who are able to harness, understand, and develop well thought out marketing communication plans, an IMC degree will help students gain the skills to create breakthrough marketing in an age of over-saturation... Read More  
Social Media Master's Degree or IMC Degree: Which is Right for You? The importance of understanding the wide range of marketing roles cannot be understated. Having a firm grasp on roles such as public relations, advertising, research, and analytics will ensure that you are able to create social media plans that match your brand's messaging and overarching strategy... Read More  
Communication Resources for Marist IMC Students Networking with other professionals in the communications field is very important to successfully advance in your career. The resources in this article can be utilized to help offer connections to other professionals as well as to remain informed about trends in the industry... Read More  

In the summer of 2012, ISM managed the logistics for the Palomar Pomerado New Hospital Community Celebration, unveiling a brand new 740,000-square-foot, 11-story, world class hospital to a crowd of approximately 15,000. ISM also transformed YachtFest, a celebration of the yachting lifestyle held annually in San Diego for 10 years, into one of the premier Super Yacht Shows on the West Coast featuring yachts valued up to $30,000,000. ISM’s “The Pechanga Celebrity Poker Challenge”, was produced into four one-hour television shows aired throughout the West Coast on Fox Sports Net West and won numerous local TV awards.

In addition, ISM provides sponsorship sales services and worked with San Diego State University to assist in securing the Naming Rights for Viejas Arena in 2009. ISM has also represented former Chargers Hall of Fame linebacker Junior Seau, Beal Racing of the NHRA, the San Diego Sockers of the Major Indoor Soccer League (MISL) and Pumas de la UNAM of Mexican Premier Division.

Integrated marketing communications thesis topics

integrated marketing communications thesis topics

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