Although advertising influences the consumer to purchase products or services, it is solely up to the product or service to ensure that the consumer is happy with it. A consumer can either reject or accept the product or service. This can happen no matter how good the advertising is. Bottom line is, the product has to be of the standard promised in the advertising. If the customer is hooked on the product or service, nothing will make the consumer deviate from his choice. Similarly, if it is not good, no amount of advertising will make the consumer purchase it again.
Locke attacks both the view that we have any innate principles (for example, the whole is greater than the part, do unto others as you would have done unto you, etc.) as well as the view that there are any innate singular ideas (for example, God, identity, substance, and so forth). The main thrust of Locke’s argument lies in pointing out that none of the mental content alleged to be innate is universally shared by all humans. He notes that children and the mentally disabled, for example, do not have in their minds an allegedly innate complex thought like “equals taken from equals leave equals”. He also uses evidence from travel literature to point out that many non-Europeans deny what were taken to be innate moral maxims and that some groups even lack the idea of a God. Locke takes the fact that not all humans have these ideas as evidence that they were not implanted by God in humans minds, and that they are therefore acquired rather than innate.
Restorative Justice is concerned with healing wounds of victims and repairing harm done to interpersonal relationships and the community. It can play a crucial role in responding to severe human rights violations or cases of genocide. Huge advances are made when governments tell the truth about past atrocities carried out by the state. It is thought that true healing requires remembering the atrocities committed, repenting, and forgiving. War crimes inquiries and truth commissions can aid in the process of memory and truth telling and help to make public the extent to which victims have suffered.